Intersport
Swiss-based international sports retail cooperative founded in 1968
Network of independent sporting goods retailers coordinated from Bern, offering multi-brand sports equipment and apparel across dozens of countries.
About Intersport
Intersport International Corporation was founded in Bern in 1968 when national purchasing groups joined forces to support independent sports retailers. The cooperative model pools buying power and brand marketing while local owners run stores, making Intersport one of the largest sporting goods retail networks in Europe and worldwide.
Why consider Intersport
- European cooperative roots with headquarters in Switzerland
- Independent local retailers backed by international purchasing power
- Wide multi-brand assortment across sports and outdoor categories
- Dense store presence in many European markets
- Specialist advice from independently owned sports shops
Alternatives
Comparable non-European brands
Dick's Sporting Goods
United StatesUS sports superstore
REI
United StatesOutdoor co-op retail
Academy Sports
United StatesUS sporting goods chain
Nike
United StatesGlobal sportswear brand
European alternatives
Brand comparison
| Brand | Country | Positioning | Main category | Price level |
|---|---|---|---|---|
| Intersport |  Switzerland | Independent retailer cooperative | Sporting goods retail | Mid-range |
| Decathlon |  France | Accessible multi-sport retail | Sporting goods | Value to mid-range |
| Go Sport | France | French sports chain | Sporting goods retail | Mid-range |
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Brand details
Product categories
- Running and fitness
- Outdoor and hiking
- Team sports
- Winter sports
- Cycling
- Sports footwear and apparel
Brand ownership
- Intersport International Corporation
- National Intersport cooperatives
Market presence
- Independent Intersport stores worldwide
- National cooperative organizations
- E-commerce by country
- Multi-brand sports assortments
- Ski rental and specialist services in selected markets
Brand timeline
- 1968Ten national buying groups found Intersport in Bern
- 1970sShared purchasing and marketing model expands in Europe
- 1990sInternational store network and brand identity grow
- 2000sE-commerce and specialist formats strengthen retail offer
- 2023Intersport France takes over Go Sport store network
- TodayOne of the world’s largest sporting goods retail cooperatives