Décimas
Spanish sports fashion retailer founded in 1985
Multi-brand sports apparel and footwear chain with hundreds of stores across Spain and elsewhere in Europe, plus own labels such as Tenth.
About Décimas
Décimas started in Spain in 1985 and opened its first Madrid store soon after. As the flagship of the Sport Street group, it sells major sports brands alongside own labels for the whole family, through physical stores, e-commerce and apps across several European markets.
Why consider Décimas
- Spanish-rooted sports fashion retailer with a large store network
- Mix of global sports brands and accessible own labels
- Strong focus on everyday sportswear and sneakers for families
- Physical and online presence across multiple European countries
- Useful European retail alternative to US sports fashion chains
Alternatives
Comparable non-European brands
Foot Locker
United StatesAthletic footwear specialty retail
Dick's Sporting Goods
United StatesUS sports superstore
Nike
United StatesGlobal sportswear brand stores
Finish Line
United StatesAthletic footwear specialty retail
European alternatives
Brand comparison
| Brand | Country | Positioning | Main category | Price level |
|---|---|---|---|---|
| Décimas |  Spain | Spanish sports fashion retail | Sporting goods retail | Mid-range |
| Decathlon |  France | Accessible multi-sport retail | Sporting goods | Value to mid-range |
| Intersport |  Switzerland | Independent retailer cooperative | Sporting goods retail | Mid-range |
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Brand details
Product categories
- Sportswear and street style
- Running and training footwear
- Team sports apparel
- Kids sports fashion
- Accessories and bags
- Own-brand collections
Brand ownership
- Sport Street
- Décimas
Market presence
- Décimas stores in Spain and Europe
- Online store and app
- Major sports brand assortments
- Own-brand Tenth products
- International expansion markets
Brand timeline
- 1985Décimas brand is founded in Spain
- 1987First Décimas store opens in Madrid
- 1989Launches own brand Tenth
- 2006Begins online retail
- 2014International expansion across Europe
- TodayHundreds of stores and multi-country sports fashion retail