Vaude
German sustainable outdoor brand from Tettnang since 1974
Family-owned outdoor apparel, packs and equipment with a strong environmental focus for hiking, cycling and travel.
About Vaude
Albrecht von Dewitz founded Vaude in Tettnang in 1974. The family-run company designs outdoor clothing, backpacks, tents and bike bags, and is widely known in Europe for environmental management, fair-wear commitments and repair-friendly product design for hiking, mountaineering and cycling.
Why consider Vaude
- German family-owned outdoor brand with a clear sustainability agenda
- Strong range for hiking, travel and bike packing
- Repair services and durable construction
- Transparent environmental reporting compared with many peers
- European alternative to US outdoor lifestyle brands
Alternatives
Comparable non-European brands
Patagonia
United StatesEnvironmental outdoor brand
The North Face
United StatesMainstream outdoor performance
Columbia
United StatesAccessible outdoor wear
Osprey
United StatesTechnical backpacks
European alternatives
Brand comparison
| Brand | Country | Positioning | Main category | Price level |
|---|---|---|---|---|
| Vaude |  Germany | Sustainable outdoor gear | Outdoor | Mid to premium |
| Fjällräven |  Sweden | Heritage Nordic outdoor | Outdoor apparel | Premium |
| Deuter | Germany | Technical backpacks and sleep systems | Outdoor equipment | Mid to premium |
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Brand details
Product categories
Brand ownership
- VAUDE Sport GmbH & Co. KG
- von Dewitz family
- Vaude
Market presence
- Outdoor and sporting-goods retailers
- Official online store
- Brand stores and factory outlets
- Bike and travel specialty shops
- European wholesale distribution
Brand timeline
- 1974Albrecht von Dewitz founds Vaude in Tettnang
- 1990sExpands apparel and pack ranges across Europe
- 2000sPositions sustainability as a core brand pillar
- 2010sGrows bike and travel categories alongside alpine outdoor
- TodayFamily-owned German outdoor brand with Europe-wide retail reach