Salewa
Italian alpine outdoor brand from Bolzano since 1935
Mountain sports apparel, footwear and packs shaped by Dolomites climbing culture and the Oberalp Group in South Tyrol.
About Salewa
Salewa began in Bolzano in 1935 and grew into an alpine sports brand for mountaineering clothing, boots and backpacks. As part of the family-owned Oberalp Group, it remains based in South Tyrol and is closely associated with Dolomites climbing, hiking and ski-mountaineering.
Why consider Salewa
- Italian alpine brand rooted in the Dolomites
- Technical mountain apparel, boots and packs in one system
- Part of the European Oberalp outdoor group
- Strong hiking and mountaineering focus rather than pure lifestyle
- European alternative to US alpine lifestyle labels
Alternatives
Comparable non-European brands
The North Face
United StatesMainstream outdoor performance
Patagonia
United StatesEnvironmental outdoor brand
Arc'teryx
CanadaTechnical mountain apparel
Black Diamond
United StatesClimbing and mountain equipment
European alternatives
Reviews
Shopper experiences with Salewa
Sign in to leave a review. One review per brand.
Sign in to reviewLoading reviews…
Brand details
Product categories
Brand ownership
- Oberalp Group
- Salewa
Market presence
- Outdoor specialty retailers
- Official online store
- Salewa brand stores and corners
- Alpine and ski shops
- European wholesale distribution
Brand timeline
- 1935Salewa founded in Bolzano
- 1980sExpands as a technical alpine sports brand
- 1990sIntegrates into the Oberalp Group structure
- 2010sGrows footwear and ski-mountaineering categories
- TodayItalian alpine brand headquartered in South Tyrol