Salewa
Italian alpine outdoor brand from Bolzano since 1935
Mountain sports apparel, footwear and packs shaped by Dolomites climbing culture and the Oberalp Group in South Tyrol.
About Salewa
Salewa began in Bolzano in 1935 and grew into an alpine sports brand for mountaineering clothing, boots and backpacks. As part of the family-owned Oberalp Group, it remains based in South Tyrol and is closely associated with Dolomites climbing, hiking and ski-mountaineering.
Why consider Salewa
- Italian alpine brand rooted in the Dolomites
- Technical mountain apparel, boots and packs in one system
- Part of the European Oberalp outdoor group
- Strong hiking and mountaineering focus rather than pure lifestyle
- European alternative to US alpine lifestyle labels
Alternativen
Vergleichbare nicht-europäische Marken
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Black Diamond
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Europäische Alternativen
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Markendetails
Produktkategorien
Markeneigentum
- Oberalp Group
- Salewa
Marktpräsenz
- Outdoor specialty retailers
- Official online store
- Salewa brand stores and corners
- Alpine and ski shops
- European wholesale distribution
Markenzeitleiste
- 1935Salewa founded in Bolzano
- 1980sExpands as a technical alpine sports brand
- 1990sIntegrates into the Oberalp Group structure
- 2010sGrows footwear and ski-mountaineering categories
- TodayItalian alpine brand headquartered in South Tyrol