Native Instruments

German music software and hardware from Berlin

Native Instruments builds virtual instruments, effects, DJ tools and controllers such as Maschine and Traktor for producers and performers.

GermanyGermanyElectronicsMusic softwareControllersGegründet 1996

About Native Instruments

Native Instruments was founded in Berlin in 1996 and became a cornerstone of modern music production through products such as Kontakt, Massive, Maschine and Traktor. The company combines software instruments and effects with hardware controllers used by producers, DJs and sound designers worldwide.

Why consider Native Instruments

  • Berlin heritage in software instruments and DJ tools
  • Flagship products such as Kontakt, Maschine and Traktor
  • Hardware and software designed to work as one system
  • Large sound library and Komplete ecosystem
  • European alternative to US plugin and controller brands

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Markenvergleich

MarkeLandPositionierungHauptkategoriePreisniveau
Native InstrumentsGermanyGermanyInstruments, effects and controllersMusic gearMid to premium
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Markendetails

Markeneigentum

  1. Native Instruments GmbH
  2. Native Instruments

Marktpräsenz

  • Direct online store
  • Music retailers worldwide
  • DJ and producer specialty shops
  • Education and artist programs
  • Software subscription and upgrade paths

Markenzeitleiste

  1. 1996Native Instruments founded in Berlin
  2. 2002Kontakt sampler becomes a studio standard
  3. 2009Maschine launches as a groove production system
  4. 2010sExpands Traktor and Komplete ecosystems
  5. TodayMajor German music software and hardware brand