Eurova logoEUROVA

Native Instruments

German music software and hardware from Berlin

Native Instruments builds virtual instruments, effects, DJ tools and controllers such as Maschine and Traktor for producers and performers.

GermanyGermanyElectronicsMusic softwareControllersFounded 1996
Visit official websiteCompare alternatives

About Native Instruments

Native Instruments was founded in Berlin in 1996 and became a cornerstone of modern music production through products such as Kontakt, Massive, Maschine and Traktor. The company combines software instruments and effects with hardware controllers used by producers, DJs and sound designers worldwide.

Why consider Native Instruments

  • Berlin heritage in software instruments and DJ tools
  • Flagship products such as Kontakt, Maschine and Traktor
  • Hardware and software designed to work as one system
  • Large sound library and Komplete ecosystem
  • European alternative to US plugin and controller brands

Alternatives

Comparable non-European brands

Avid

United StatesUnited States

Pro Tools ecosystem

iZotope

United StatesUnited States

Mixing and mastering plugins

Pioneer DJ

JapanJapan

DJ hardware standard

Akai Professional

United StatesUnited States

MPC and MIDI controllers

Brand comparison

BrandCountryPositioningMain categoryPrice level
Native InstrumentsGermanyGermanyInstruments, effects and controllersMusic gearMid to premium
AbletonGermanyGermanyLive-oriented DAW and PushMusic softwarePremium
SpotifySwedenSwedenMusic streaming platformMusic streamingFreemium

Reviews

Shopper experiences with Native Instruments

Sign in to leave a review. One review per brand.

Sign in to review

Loading reviews…

Brand details

Brand ownership

  1. Native Instruments GmbH
  2. Native Instruments

Market presence

  • Direct online store
  • Music retailers worldwide
  • DJ and producer specialty shops
  • Education and artist programs
  • Software subscription and upgrade paths

Brand timeline

  1. 1996Native Instruments founded in Berlin
  2. 2002Kontakt sampler becomes a studio standard
  3. 2009Maschine launches as a groove production system
  4. 2010sExpands Traktor and Komplete ecosystems
  5. TodayMajor German music software and hardware brand