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Klarna

Swedish buy-now-pay-later and payments company since 2005

Checkout, instalment payments and shopping tools used by retailers and consumers across Europe and beyond.

SwedenSwedenDigital ServicesBNPLPaymentsGegründet 2005Einhorn
Offizielle Website besuchenAlternativen vergleichen

About Klarna

Klarna was founded in Stockholm in 2005 and became one of Europe's best-known buy-now-pay-later providers. The company offers pay-in-30, instalment plans and card products integrated into online checkout, plus a consumer shopping app with retailer discovery and order management.

Why consider Klarna

  • Widely integrated at European e-commerce checkout
  • Flexible payment options including pay later and instalments
  • Consumer app for order tracking and retailer browsing
  • Strong merchant tools for conversion and payments
  • Swedish fintech with long European market presence

Alternativen

Vergleichbare nicht-europäische Marken

Affirm

United StatesUnited States

US instalment lending

Afterpay

AustraliaAustralia

Retail instalments

PayPal Credit

United StatesUnited States

Digital wallet credit line

Apple Pay Later

United StatesUnited States

Wallet-embedded instalments

Markenvergleich

MarkeLandPositionierungHauptkategoriePreisniveau
KlarnaSwedenSwedenBNPL and checkoutPaymentsFree to consumer / merchant pricing
RivertyGermanyGermanyInvoice and BNPL for retailBNPLMerchant-integrated
ScalapayItalyItalyEuropean pay-in-3 providerBNPLMerchant-integrated

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Markendetails

Markeneigentum

  1. Klarna Bank AB

Marktpräsenz

  • E-commerce checkout integrations
  • Klarna app in major European markets
  • Physical card in selected countries
  • Merchant partner network
  • Banking services where licensed

Markenzeitleiste

  1. 2005Founded in Stockholm as Kreditor before rebranding to Klarna
  2. 2010sExpands across Nordics and major European e-commerce markets
  3. 2017Acquires BillPay to strengthen German presence
  4. 2021Raises funding at high valuation amid BNPL growth
  5. 2023Pursues banking licence consolidation and profitability focus
  6. TodayMajor European BNPL and shopping payments brand