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Haribo

German confectionery maker of Goldbears since 1920

Family-rooted candy company known for gummy bears, fruit gums and liquorice sold across grocery and impulse channels worldwide.

GermanyGermanyFood & BeverageGummy candyConfectioneryGegründet 1920
Offizielle Website besuchenAlternativen vergleichen

About Haribo

Hans Riegel founded Haribo in Bonn in 1920 — the name combines Hans Riegel Bonn — and introduced the dancing-bear gummi that evolved into Goldbears. The company remains associated with the Riegel family and produces fruit gums, foam sweets and liquorice for grocery, convenience and seasonal gift markets across Europe and beyond.

Why consider Haribo

  • Iconic German gummy confectionery heritage
  • Wide everyday assortment from Goldbears to fruit mixes
  • Strong European grocery and impulse availability
  • Family-associated brand with long continuity in Bonn
  • European alternative to US mass candy conglomerates

Alternativen

Vergleichbare nicht-europäische Marken

Hershey's

United StatesUnited States

American mass chocolate

Mars Wrigley

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Global mass confectionery

Mondelez

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Snack and confection conglomerate

Just Born

United StatesUnited States

American seasonal candy

Markenvergleich

MarkeLandPositionierungHauptkategoriePreisniveau
HariboGermanyGermanyGummy confectioneryCandyAccessible
LindtSwitzerlandSwitzerlandSwiss premium chocolateChocolatePremium
Tony's ChocolonelyNetherlandsNetherlandsSlave-free mission chocolateChocolateMid-premium

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Markendetails

Markeneigentum

  1. HARIBO GmbH & Co. KG
  2. Riegel family
  3. Haribo

Marktpräsenz

  • Supermarkets and grocery chains
  • Convenience and impulse retail
  • Cinema and leisure concessions
  • Official online and brand shops in selected markets
  • Seasonal gift and multipack channels

Markenzeitleiste

  1. 1920Hans Riegel founds Haribo in Bonn
  2. 1922Dancing-bear gummi sweets introduced
  3. 1960sInternational expansion of Goldbears and fruit gums
  4. 1980sBecomes a household confectionery name across Europe
  5. TodayGlobal gummy brand still associated with the Riegel family