Haribo
German confectionery maker of Goldbears since 1920
Family-rooted candy company known for gummy bears, fruit gums and liquorice sold across grocery and impulse channels worldwide.
About Haribo
Hans Riegel founded Haribo in Bonn in 1920 — the name combines Hans Riegel Bonn — and introduced the dancing-bear gummi that evolved into Goldbears. The company remains associated with the Riegel family and produces fruit gums, foam sweets and liquorice for grocery, convenience and seasonal gift markets across Europe and beyond.
Why consider Haribo
- Iconic German gummy confectionery heritage
- Wide everyday assortment from Goldbears to fruit mixes
- Strong European grocery and impulse availability
- Family-associated brand with long continuity in Bonn
- European alternative to US mass candy conglomerates
Alternatives
Comparable non-European brands
Hershey's
United StatesAmerican mass chocolate
Mars Wrigley
United StatesGlobal mass confectionery
Mondelez
United StatesSnack and confection conglomerate
Just Born
United StatesAmerican seasonal candy
European alternatives
Brand comparison
| Brand | Country | Positioning | Main category | Price level |
|---|---|---|---|---|
| Haribo |  Germany | Gummy confectionery | Candy | Accessible |
| Lindt |  Switzerland | Swiss premium chocolate | Chocolate | Premium |
| Tony's Chocolonely |  Netherlands | Slave-free mission chocolate | Chocolate | Mid-premium |
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Brand details
Product categories
Brand ownership
- HARIBO GmbH & Co. KG
- Riegel family
- Haribo
Market presence
- Supermarkets and grocery chains
- Convenience and impulse retail
- Cinema and leisure concessions
- Official online and brand shops in selected markets
- Seasonal gift and multipack channels
Brand timeline
- 1920Hans Riegel founds Haribo in Bonn
- 1922Dancing-bear gummi sweets introduced
- 1960sInternational expansion of Goldbears and fruit gums
- 1980sBecomes a household confectionery name across Europe
- TodayGlobal gummy brand still associated with the Riegel family