Ganni

Danish contemporary fashion brand from Copenhagen

Scandi-cool ready-to-wear, shoes and accessories known for colorful prints, relaxed tailoring and a strong sustainability agenda.

DenmarkDenmarkFashionReady-to-wearAccessoriesGegründet 2000

About Ganni

Ganni was founded in Copenhagen in 2000 and later reinvented under creative directors Ditte and Nicolaj Reffstrup as a playful contemporary fashion label. The brand is known for printed dresses, denim, knitwear and accessories, with a visible focus on responsible materials, repair programs and B Corp-aligned values.

Why consider Ganni

  • Distinctive Copenhagen fashion identity
  • Ready-to-wear plus shoes and accessories in one brand world
  • Visible sustainability and circularity initiatives
  • Strong European boutique and digital retail presence
  • Scandi alternative to US contemporary fashion labels

Alternativen

Markenvergleich

MarkeLandPositionierungHauptkategoriePreisniveau
GanniDenmarkDenmarkPlayful contemporary Scandi fashionClothingPremium
AsketSwedenSwedenTimeless essentialsClothingMid-premium
Nudie JeansSwedenSwedenSustainable denimClothingMid-premium

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Markendetails

Markeneigentum

  1. Ganni A/S
  2. Ganni

Marktpräsenz

  • Ganni flagship and concept stores
  • Multi-brand fashion retailers
  • Official online store
  • Department stores
  • Selected European and international boutiques

Markenzeitleiste

  1. 2000Ganni founded in Copenhagen
  2. 2009Reffstrup era reshapes the brand identity
  3. 2010sInternational expansion of retail and wholesale
  4. 2020sDeepens responsible materials and circular programs
  5. TodayGlobal contemporary Danish fashion brand

Zertifizierungen

B-Corporation
Seit September 2022

A B Corporation is a business certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.

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