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Asket

Swedish permanent-collection clothing brand since 2015

Stockholm label focused on timeless essentials, transparent pricing and responsible production instead of seasonal fashion drops.

SwedenSwedenFashionEssentialsTransparencyGegründet 2015
Offizielle Website besuchenAlternativen vergleichen

About Asket

Asket was founded in Stockholm in 2015 by August Bard Bringéus and Jakob Hedberg with a permanent collection model: fewer styles, longer availability and detailed transparency on materials, factories and pricing. The assortment centers on T-shirts, knitwear, outerwear and other wardrobe essentials sold primarily direct-to-consumer.

Why consider Asket

  • Permanent collection approach against disposable fashion cycles
  • High transparency on cost, materials and factories
  • Focus on durable everyday essentials
  • Swedish direct-to-consumer brand with European production partners
  • Clear alternative to US logo-driven casual fashion

Alternativen

Markenvergleich

MarkeLandPositionierungHauptkategoriePreisniveau
AsketSwedenSwedenTimeless transparent essentialsClothingMid-premium
GanniDenmarkDenmarkContemporary Scandi fashionClothingPremium
Nudie JeansSwedenSwedenSustainable denimClothingMid-premium

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Markendetails

Markeneigentum

  1. Asket
  2. Asket AB

Marktpräsenz

  • Official online store
  • Selected pop-ups and showrooms
  • European shipping and returns
  • Direct-to-consumer wholesale-light model
  • Repair and care guidance

Markenzeitleiste

  1. 2015Asket founded in Stockholm
  2. 2016Builds permanent collection and transparency model
  3. 2018Expands essentials range beyond core tees
  4. 2020sStrengthens impact reporting and circular services
  5. TodayReference European essentials brand for conscious wardrobes