Audi

German premium carmaker from Ingolstadt since 1909

Volkswagen Group brand known for Quattro all-wheel drive, progressive design and a growing lineup of combustion, hybrid and electric models.

GermanyGermanyAutomotivePremium carsEVsGegründet 1909

About Audi

Audi AG traces its roots to 1909 and the Auto Union heritage that later formed the modern four-ring brand. Headquartered in Ingolstadt, Audi builds premium cars and SUVs with a strong motorsport and Quattro reputation, and is a core Volkswagen Group marque alongside a push into electric models such as the e-tron family.

Why consider Audi

  • Established German premium automotive engineering
  • Quattro all-wheel-drive heritage and strong product breadth
  • Combustion, plug-in hybrid and dedicated EV lineups
  • Dense European dealer and service network
  • European premium alternative to US and East Asian luxury brands

Alternativen

Markenvergleich

MarkeLandPositionierungHauptkategoriePreisniveau
AudiGermanyGermanyGerman premium progressiveCarsPremium
BMWGermanyGermanyDriver-focused premiumCarsPremium
MercedesGermanyGermanyLuxury comfort and technologyCarsPremium to luxury

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Markendetails

Markeneigentum

  1. Volkswagen Group
  2. Audi AG
  3. Audi

Marktpräsenz

  • Authorized Audi dealers across Europe
  • Audi charging and service partners
  • Brand experience centers
  • Official configurator and online tools
  • Motorsport and brand events

Markenzeitleiste

  1. 1909August Horch founds the company that becomes Audi
  2. 1932Auto Union formed with the four-ring emblem
  3. 1965Modern Audi revival under Volkswagen ownership begins
  4. 1980Quattro all-wheel drive becomes a defining technology
  5. TodayGlobal premium brand with accelerating EV portfolio