Audi
German premium carmaker from Ingolstadt since 1909
Volkswagen Group brand known for Quattro all-wheel drive, progressive design and a growing lineup of combustion, hybrid and electric models.
About Audi
Audi AG traces its roots to 1909 and the Auto Union heritage that later formed the modern four-ring brand. Headquartered in Ingolstadt, Audi builds premium cars and SUVs with a strong motorsport and Quattro reputation, and is a core Volkswagen Group marque alongside a push into electric models such as the e-tron family.
Why consider Audi
- Established German premium automotive engineering
- Quattro all-wheel-drive heritage and strong product breadth
- Combustion, plug-in hybrid and dedicated EV lineups
- Dense European dealer and service network
- European premium alternative to US and East Asian luxury brands
Alternatives
Comparable non-European brands
Tesla
United StatesSoftware-led electric cars
Cadillac
United StatesAmerican luxury
Ford
United StatesMainstream and performance cars
Lexus
JapanJapanese premium reliability
European alternatives
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Brand details
Product categories
Brand ownership
- Volkswagen Group
- Audi AG
- Audi
Market presence
- Authorized Audi dealers across Europe
- Audi charging and service partners
- Brand experience centers
- Official configurator and online tools
- Motorsport and brand events
Brand timeline
- 1909August Horch founds the company that becomes Audi
- 1932Auto Union formed with the four-ring emblem
- 1965Modern Audi revival under Volkswagen ownership begins
- 1980Quattro all-wheel drive becomes a defining technology
- TodayGlobal premium brand with accelerating EV portfolio