Lamborghini
Italian supercar and SUV maker from Sant'Agata since 1963
Volkswagen Group brand building dramatic V12 and V8 supercars plus luxury SUVs, with hybridisation and a path toward full electrification.
About Lamborghini
Automobili Lamborghini was founded in 1963 by Ferruccio Lamborghini in Sant'Agata Bolognese, Italy. Now owned by Audi within the Volkswagen Group, Lamborghini produces high-drama supercars and the Urus performance SUV, combining Italian design with group engineering resources and an accelerating hybrid strategy.
Why consider Lamborghini
- Iconic Italian supercar design and brand theatre
- Supercars plus a high-performance luxury SUV in one lineup
- Volkswagen Group ownership with Audi technical backing
- Strong exclusivity and personalisation programmes
- European ultra-luxury alternative to US performance brands
Alternatives
Comparable non-European brands
European alternatives
Brand comparison
| Brand | Country | Positioning | Main category | Price level |
|---|---|---|---|---|
| Lamborghini |  Italy | Dramatic Italian supercars | Sports cars | Ultra-luxury |
| Ferrari | Italy | Italian racing sports cars | Sports cars | Ultra-luxury |
| Porsche |  Germany | Sports and performance luxury | Cars | Luxury |
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Brand details
Product categories
Brand ownership
- Volkswagen Group
- Audi AG
- Automobili Lamborghini
Market presence
- Authorized Lamborghini dealers worldwide
- Sant'Agata factory experiences
- Official configurator and client services
- Motorsport and brand events
- Squadra Corse customer racing programmes
Brand timeline
- 1963Ferruccio Lamborghini founds the company
- 1966Miura helps define the mid-engine supercar era
- 1998Acquired by Volkswagen Group via Audi
- 2018Urus expands the brand into luxury performance SUVs
- TodayItalian VW Group supercar brand with hybrid transition underway