About Ferrari
Ferrari traces its origins to 1939 when Enzo Ferrari founded Auto Avio Costruzioni, with the Ferrari road-car marque taking shape after World War II in Maranello. Today Ferrari N.V. builds limited-volume sports cars, GTs and track-focused models, remains synonymous with Formula 1, and is expanding hybrid powertrains while preparing dedicated electric models.
Why consider Ferrari
- Unmatched Italian racing and sports-car heritage
- Hand-built, limited-volume exclusivity from Maranello
- Strong residual values and collector demand
- Active motorsport programme reinforcing brand technology
- European ultra-luxury alternative to US and Japanese supercars
Alternatives
Comparable non-European brands
Tesla
High-performance EVs
Ford
American performance heritage
Cadillac
American luxury performance
Toyota
Sports and halo models (e.g. GR)
European alternatives
Brand comparison
| Brand | Country | Positioning | Main category | Price level |
|---|---|---|---|---|
| Ferrari | Italian racing sports cars | Sports cars | Ultra-luxury | |
| Lamborghini | Dramatic Italian supercars | Sports cars | Ultra-luxury | |
| Porsche | Sports and performance luxury | Cars | Luxury |
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Brand details
Product categories
Brand ownership
- Ferrari N.V.
- Ferrari
Market presence
- Authorized Ferrari dealers worldwide
- Maranello factory and museum experiences
- Official configurator and client services
- Corse Clienti track programmes
- Formula 1 and brand events
Brand timeline
- 1939Enzo Ferrari founds Auto Avio Costruzioni
- 1947First Ferrari road car, the 125 S, appears
- 2015Ferrari listed as an independent public company
- 2019SF90 Stradale marks a major plug-in hybrid milestone
- TodayUltra-exclusive Italian sports car maker expanding electrification