Adidas
German sportswear brand founded in Herzogenaurach in 1949
Global athletic footwear, apparel and accessories rooted in performance sport, lifestyle collaborations and the three-stripe identity.
About Adidas
Adidas was registered in Herzogenaurach in 1949 by Adolf Dassler and grew into one of the world's largest sportswear companies. The brand spans performance categories such as football, running and training alongside lifestyle collections, and remains headquartered in the same Bavarian town where it was founded.
Why consider Adidas
- Major European sportswear heritage with deep football and running roots
- Wide range from elite performance to everyday lifestyle
- Strong supply and retail presence across Europe
- Innovation in materials such as Boost and Primeknit
- Extensive sizing and category coverage for teams and individuals
Alternatives
Comparable non-European brands
Nike
United StatesGlobal athletic leader
Under Armour
United StatesPerformance apparel
Lululemon
CanadaPremium athleisure
New Balance
United StatesRunning and lifestyle footwear
European alternatives
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Brand details
Product categories
Brand ownership
- Adidas AG
Market presence
- Adidas brand stores
- Sports retailers and department stores
- Football clubs and federations
- E-commerce and apps
- Outlet and factory stores
Brand timeline
- 1949Adi Dassler registers Adidas after splitting from the Dassler brothers' business
- 1954German national team wins World Cup in Adidas boots
- 1970sBecomes a global sportswear name through football and Olympics visibility
- 2006Acquires Reebok to broaden its portfolio
- 2010sBoost cushioning and lifestyle collaborations reshape sneaker culture
- TodayGlobal sportswear leader with Herzogenaurach headquarters