Go Sport

French sporting goods chain founded near Grenoble in 1978

Multi-brand sports retailer known for equipment and apparel across running, outdoor and team sports, now part of the Intersport France network.

FranceFranceSportsSporting goodsMulti-brand retailGegründet 1978

About Go Sport

Go Sport was founded in 1978 by Léon and Lucien Odier near Grenoble and grew into a major French sports retail chain with multi-brand assortments and own labels. After financial difficulties, Intersport France took over the network in 2023, preserving a large share of stores and jobs while integrating the banner into the cooperative’s French footprint.

Why consider Go Sport

  • French sports retail heritage rooted in the Grenoble region
  • Broad multi-brand assortment across popular sports
  • Store formats suited to everyday sporting goods shopping
  • Now backed by the Intersport France cooperative network
  • European alternative to US big-box sports retailers

Alternativen

Vergleichbare nicht-europäische Marken

Dick's Sporting Goods

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US sports superstore

REI

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Outdoor co-op retail

Academy Sports

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Nike

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Global sportswear brand

Markenvergleich

MarkeLandPositionierungHauptkategoriePreisniveau
Go SportFranceFranceFrench multi-brand sports chainSporting goods retailMid-range
DecathlonFranceFranceAccessible multi-sport retailSporting goodsValue to mid-range
IntersportSwitzerlandSwitzerlandIndependent retailer cooperativeSporting goods retailMid-range

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Markendetails

Produktkategorien

Markeneigentum

  1. Intersport France
  2. Go Sport

Marktpräsenz

  • Go Sport stores in France
  • Selected stores converted under Intersport
  • E-commerce channels
  • Multi-brand sports assortments
  • Urban and suburban retail formats

Markenzeitleiste

  1. 1978Odier brothers found Go Sport near Grenoble
  2. 1980s–1990sNational expansion of the sports store network
  3. 2000Groupe Go Sport formed under Rallye ownership era
  4. 2023Intersport France selected to take over Go Sport stores
  5. 2024Network integration into Intersport France accelerates
  6. TodayFrench sports retail banner within the Intersport cooperative