Wilkinson Sword
British beauty brand founded in 1772
British razor and blade brand offering mainstream wet-shaving products across Europe.
About Wilkinson Sword
Wilkinson Sword is a British beauty brand founded in 1772. British razor and blade brand offering mainstream wet-shaving products across Europe.
Why consider Wilkinson Sword
- Beauty brand rooted in United Kingdom
- Focus on personal care and grooming products
- Distinct European formulation and brand positioning
- Available through boutiques, pharmacies, or online retail
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European alternatives
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Brand comparison
| Brand | Country | Positioning | Main category | Price level |
|---|---|---|---|---|
| Wilkinson Sword |  United Kingdom | British razor and blade brand offering mainstream wet… | Beauty | Premium |
| 4711 | Germany | German cologne house behind the classic Original Eau… | Beauty | Varies |
| Acqua di Parma | Italy | Luxury fragrances, bath products and home scents shap… | Beauty | Varies |
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Shopper experiences with Wilkinson Sword
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Brand details
Market presence
- Brand boutiques and counters
- Pharmacies and specialty beauty retail
- Department stores
- Official online store
Brand timeline
- 1772Founded · United Kingdom
- TodayListed on EUROVA in Beauty