Acqua di Parma
Italian fragrance house founded in Parma in 1916
Luxury fragrances, bath products and home scents shaped by Italian craftsmanship and Mediterranean style.
About Acqua di Parma
Founded in Parma in 1916, Acqua di Parma is an Italian luxury house best known for its Colonia fragrance collection. The brand also produces bath, body, shaving and home-fragrance products, with an identity rooted in Italian craftsmanship and understated Mediterranean elegance.
Why consider Acqua di Parma
- Made by an established Italian luxury house
- Strong focus on fragrance and personal care
- Distinctive Mediterranean positioning
- Broad range spanning perfume, grooming and home fragrance
- Available through European boutiques and selected retailers
Alternatives
Comparable non-European brands
European alternatives
Brand comparison
| Brand | Country | Positioning | Main category | Price level |
|---|---|---|---|---|
| Acqua di Parma |  Italy | Italian luxury | Fragrance | Premium |
| Santa Maria Novella | Italy | Heritage apothecary | Fragrance and body | Premium |
| Molinard |  France | Historic perfumery | Fragrance | Mid-premium |
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Brand details
Brand ownership
- LVMH
- Perfumes and Cosmetics division
- Acqua di Parma
Market presence
- Official boutiques
- Department stores
- Airports and travel retail
- Online store
- Selected luxury retailers
Brand timeline
- 1916Founded in Parma
- 1930sColonia gains international recognition
- 1990sBrand revival
- 2001Acquired by LVMH
- TodayGlobal luxury fragrance and lifestyle brand