Rituals
Dutch beauty brand from Amsterdam, founded in 2000
Dutch home and body wellness brand offering fragrance, skincare and lifestyle products.
About Rituals
Rituals is a Dutch beauty brand founded in 2000 and associated with Amsterdam. Dutch home and body wellness brand offering fragrance, skincare and lifestyle products.
Why consider Rituals
- Beauty brand rooted in Netherlands
- Focus on personal care and grooming products
- Distinct European formulation and brand positioning
- Available through boutiques, pharmacies, or online retail
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European alternatives
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Brand comparison
| Brand | Country | Positioning | Main category | Price level |
|---|---|---|---|---|
| Rituals |  Netherlands | Dutch home and body wellness brand offering fragrance… | Beauty | Premium |
| 4711 | Germany | German cologne house behind the classic Original Eau… | Beauty | Varies |
| Acqua di Parma | Italy | Luxury fragrances, bath products and home scents shap… | Beauty | Varies |
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Brand details
Market presence
- Brand boutiques and counters
- Pharmacies and specialty beauty retail
- Department stores
- Official online store
Brand timeline
- 2000Founded in Amsterdam
- TodayListed on EUROVA in Beauty