KitchenAid
American home and kitchen brand from Benton Harbor, founded in 1919
American kitchen appliance brand owned by Whirlpool Corporation.
About KitchenAid
KitchenAid is a American home & kitchen brand founded in 1919 and associated with Benton Harbor. American kitchen appliance brand owned by Whirlpool Corporation.
Why consider KitchenAid
- Home and kitchen brand from United States
- Built for everyday household use and durability
- European service and spare-parts culture where available
- Strong option when comparing appliances or cookware
Alternatives
European alternatives
Brand comparison
| Brand | Country | Positioning | Main category | Price level |
|---|---|---|---|---|
| KitchenAid |  United States | American kitchen appliance brand owned by Whirlpool C… | Home & Kitchen | Premium |
| Electrolux |  Sweden | Swedish multinational home appliance manufacturer | Home & Kitchen | Varies |
| Miele |  Germany | German premium home appliance brand specializing in h… | Home & Kitchen | Varies |
Reviews
Shopper experiences with KitchenAid
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Brand details
Market presence
- Specialty appliance retailers
- Department stores
- Official online store
- Kitchen and home specialists
Brand timeline
- 1919Founded in Benton Harbor
- TodayListed on EUROVA in Home & Kitchen