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Electrolux

Swedish home appliance maker since 1919

Stockholm-based manufacturer of vacuums, laundry, kitchen and small appliances sold worldwide under Electrolux and related brands.

SwedenSwedenHome & KitchenAppliancesFloor careFounded 1919
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About Electrolux

Electrolux was founded in Sweden in 1919 through the merger of Elektromekaniska and Lux, building early success on vacuum cleaners before expanding into refrigerators, laundry and cooking appliances. Today the group remains a major European appliance manufacturer serving consumers and professional kitchens under Electrolux and sister brands.

Why consider Electrolux

  • Long Swedish appliance engineering heritage
  • Full-home coverage from floor care to laundry and cooking
  • Strong European retail and service presence
  • Consumer and professional kitchen equipment ranges
  • European alternative to US mass appliance groups

Alternatives

Brand comparison

BrandCountryPositioningMain categoryPrice level
ElectroluxSwedenSwedenFull-line European appliancesHome appliancesMid to premium
MieleGermanyGermanyPremium durabilityHome appliancesPremium
BoschGermanyGermanyEngineering-led household brandHome appliancesMid to premium

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Brand details

Brand ownership

  1. AB Electrolux
  2. Electrolux

Market presence

  • Appliance retailers across Europe
  • Kitchen studios and builders
  • Official online store in selected markets
  • Authorized service networks
  • Professional hospitality equipment channels

Brand timeline

  1. 1919Electrolux formed in Sweden
  2. 1920sVacuum cleaners drive early international growth
  3. 1950sExpands into refrigeration and larger appliances
  4. 1990sConsolidates as a global appliance group
  5. TodayMajor European home and professional appliance brand