Fiat
Italian compact car specialist founded in Turin in 1899
Historic Italian volume brand known for city cars and stylish small vehicles, now part of Stellantis with a growing electric range.
About Fiat
Fiat (Fabbrica Italiana Automobili Torino) was founded in Turin in 1899 and became Italy's defining mass-market carmaker. Headquartered in Turin and owned by Stellantis, Fiat remains best known for compact city cars such as the 500 family, alongside broader passenger models and electrified variants sold across Europe and Latin America.
Why consider Fiat
- Deep Italian automotive heritage from Turin
- Strong focus on compact and city-friendly cars
- Iconic 500 design language with modern EV options
- Accessible pricing and dense European dealer coverage via Stellantis
- European alternative to Japanese and US small-car brands
Alternatives
Comparable non-European brands
Toyota
JapanReliable compact cars
Ford
United StatesMainstream compact and utility
Chevy
United StatesAmerican mainstream
Tesla
United StatesElectric cars
European alternatives
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Brand details
Product categories
Brand ownership
- Stellantis
- Fiat
Market presence
- Authorized Fiat dealers across Europe
- Strong presence in Italy and Southern Europe
- Official online configurator
- Certified used programmes
- Urban and lifestyle brand events
Brand timeline
- 1899Fiat founded in Turin
- 1957Nuova 500 becomes an Italian city-car icon
- 2007Modern Fiat 500 revival renews the brand globally
- 2021Joins Stellantis after FCA–PSA merger
- TodayItalian compact specialist with electrified 500 lineup