Opel
German mainstream carmaker from Rüsselsheim since 1862
Stellantis brand offering practical passenger cars, EVs and light commercial vehicles with German engineering roots and accessible pricing.
About Opel
Opel was founded in 1862 in Rüsselsheim, Germany, initially as a sewing-machine and later bicycle maker before becoming a major automobile manufacturer. After decades under General Motors and a period with PSA, Opel is now part of Stellantis, building hatchbacks, SUVs, electric models and vans for European buyers seeking practical German-branded transport.
Why consider Opel
- Long German industrial heritage centred on Rüsselsheim
- Practical passenger cars and commercial vans at accessible prices
- Growing electric lineup on Stellantis platforms
- Dense European dealer and service coverage
- European mainstream alternative to US and Japanese volume brands
Alternatives
Comparable non-European brands
Ford
United StatesMainstream cars and vans
Chevy
United StatesAmerican mainstream
Toyota
JapanReliable mass-market cars
Jeep
United StatesSUV lifestyle
European alternatives
Brand comparison
| Brand | Country | Positioning | Main category | Price level |
|---|---|---|---|---|
| Opel |  Germany | German practical mainstream | Cars | Accessible to mid-range |
| Volkswagen | Germany | Volume German quality | Cars | Mid-range |
| Peugeot |  France | Stylish French mainstream | Cars | Mid-range |
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Brand details
Product categories
Brand ownership
- Stellantis
- Opel
Market presence
- Authorized Opel dealers across Europe
- Commercial vehicle partner network
- Official configurator and online tools
- Certified pre-owned programmes
- Fleet and business sales channels
Brand timeline
- 1862Adam Opel founds the company in Rüsselsheim
- 1899Opel begins automobile production
- 1929General Motors acquires Opel
- 2017Sold by GM to Groupe PSA
- TodayGerman Stellantis brand with expanding EV and van range