About Apple
Apple is an American multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services.
Why consider Apple
- Electronics brand based in United States
- Hardware and accessories with a clear product focus
- European design and support channels
- Useful when evaluating alternatives to global consumer tech
Alternatives
European alternatives
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Brand comparison
| Brand | Country | Positioning | Main category | Price level |
|---|---|---|---|---|
| Apple | Apple is an American multinational technology company… | Smartphones | Premium | |
| Aranet | Latvian brand specializing in wireless environmental… | Electronics & Appliances | Varies | |
| Austrian Audio | Austrian professional audio company specializing in s… | Electronics & Appliances | Varies |
Reviews
Shopper experiences with Apple
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Brand details
Product categories
Market presence
- Electronics retailers
- Official online store
- Specialist dealers
- Selected marketplaces
Brand timeline
- 1976Founded in Cupertino
- TodayListed on EUROVA in Electronics & Appliances
EU Fines & Penalties
View all EU fines →For breaching Digital Markets Act anti-steering rules by restricting app developers from informing iOS users about alternative offers outside the App Store.
Read moreFor abusing its dominant App Store position by imposing anti-steering provisions that prevented music streaming apps from informing iOS users about cheaper subscriptions outside the app.
Read moreFor receiving illegal tax benefits (state aid) from Ireland, which allowed it to pay extraordinarily low effective tax rates.
Read moreDouble Irish tax arrangement
About Double Irish →Historically used the Double Irish tax arrangement — a structure flagged for aggressive tax avoidance.
Read more