Alfa Romeo
Italian sporty premium brand founded in Milan in 1910
Stellantis marque known for driver-focused sedans, SUVs and performance heritage, with a renewed product plan including electrified models.
About Alfa Romeo
Alfa Romeo was founded in 1910 in Milan (as A.L.F.A.) and built a reputation for sporting road cars and racing success. Today the brand is part of Stellantis, with operations linked to Turin, and focuses on stylish, driver-oriented sedans and SUVs while revitalising its lineup with modern platforms and electrified powertrains.
Why consider Alfa Romeo
- Italian sporting heritage distinct from German premium brands
- Driver-focused dynamics and emotional design
- Sedans and SUVs covering key premium segments
- Stellantis ownership with shared modern platforms
- European premium alternative to US and Japanese sports sedans
Alternatives
Comparable non-European brands
Cadillac
United StatesAmerican luxury
Tesla
United StatesSoftware-led electric cars
Ford
United StatesMainstream and performance
Toyota
JapanReliable cars and sports halos
European alternatives
Brand comparison
| Brand | Country | Positioning | Main category | Price level |
|---|---|---|---|---|
| Alfa Romeo |  Italy | Italian sporty premium | Cars | Premium |
| BMW |  Germany | Driver-focused premium | Cars | Premium |
| Audi | Germany | German premium progressive | Cars | Premium |
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Brand details
Product categories
Brand ownership
- Stellantis
- Alfa Romeo
Market presence
- Authorized Alfa Romeo dealers
- European premium retail network via Stellantis
- Official configurator and online tools
- Certified pre-owned programmes
- Motorsport and brand heritage events
Brand timeline
- 1910A.L.F.A. founded in Milan
- 1915Nicola Romeo takes control; Alfa Romeo name emerges
- 1986Joins the Fiat Group
- 2021Becomes part of Stellantis
- TodayItalian sporty premium brand renewing its global lineup