YouTube

American video streaming brand

American video streaming company based in United States.

United StatesUnited StatesEntertainmentVideo Streaming

About YouTube

YouTube is a American entertainment brand. American video streaming company based in United States.

Why consider YouTube

  • Entertainment platform from United States
  • Content or social product with a European base
  • Alternative to US-dominated streaming and media apps
  • Worth comparing on catalogue, price, and privacy posture

Alternatives

Brand comparison

BrandCountryPositioningMain categoryPrice level
YouTubeUnited StatesUnited StatesAmerican video streaming company based in United StatesVideo StreamingSubscription
AlughaGermanyGermanyEntertainmentEntertainmentVaries
PeerTubeFranceFranceA French decentralized video hosting network that use…EntertainmentVaries

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Shopper experiences with YouTube

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Brand details

Product categories

Market presence

  • Web and mobile apps
  • Smart TV platforms
  • Official website

EU Fines & Penalties

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€890.0 million finevia Google
Issued on 07/23/2026

Two Digital Markets Act non-compliance decisions: €460 million for self-preferencing Google’s own services in Search, and €430 million for anti-steering restrictions on Google Play.

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€150.0 million finevia Google
Issued on 01/06/2022

French CNIL fine for making it easier to accept cookies than to refuse them on Google services (including YouTube), in breach of French ePrivacy rules.

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€1.5 billion finevia Google
Issued on 03/20/2019

For abusing its dominance in online search advertising intermediation (AdSense) by imposing restrictive clauses that prevented rivals from placing search ads on third-party websites.

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€4.3 billion finevia Google
Issued on 07/18/2018

For illegally imposing restrictions on Android device manufacturers and mobile network operators to strengthen its dominance in general internet search.

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€2.4 billion finevia Google
Issued on 06/27/2017

For abusing its dominance as a search engine to give an illegal advantage to its own comparison shopping service.

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Double Irish tax arrangement

About Double Irish →
Double Irish tax arrangement

Historically used the Double Irish tax arrangement — a structure flagged for aggressive tax avoidance.

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