Wise

International money transfers and multi-currency accounts from London since 2011

Formerly TransferWise, Wise offers low-cost cross-border payments, local account details and a debit card for global use.

United KingdomUnited KingdomDigital ServicesMoney transferMulti-currency accountsFounded 2011Unicorn

About Wise

Wise was founded in London in 2011 as TransferWise by Kristo Käärmann and Taavet Hinrikus to reduce the cost of international bank transfers. The platform uses transparent fees and mid-market exchange rates, and has expanded into multi-currency accounts, local bank details in multiple regions and a Wise debit card.

Why consider Wise

  • Transparent fees and mid-market rates on international transfers
  • Local account details in multiple currencies for receiving payments
  • Wise debit card for spending abroad with conversion at fair rates
  • Business accounts for invoices and payroll in foreign currencies
  • Strong choice for expats, freelancers and cross-border households in Europe

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Western Union

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PayPal

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Remitly

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Brand comparison

BrandCountryPositioningMain categoryPrice level
WiseUnited KingdomUnited KingdomTransparent cross-border moneyMoney transferLow fees
RevolutUnited KingdomUnited KingdomMulti-currency finance appBanking and fintechFree / subscription tiers
N26GermanyGermanyEuropean neobankBankingFree / subscription tiers

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Brand details

Brand ownership

  1. Wise plc

Market presence

  • Consumer and business apps globally
  • Local account details in major currencies
  • Regulated entities in UK, EU, US and other markets
  • API integrations for platforms and payroll
  • Strong European user base

Brand timeline

  1. 2011TransferWise founded in London
  2. 2017Launches borderless account with debit card
  3. 2021Lists on the London Stock Exchange as Wise plc
  4. 2022Rebrands fully from TransferWise to Wise
  5. 2023Expands Wise Business and platform integrations
  6. TodayLeading transparent cross-border money platform