About Wise
Wise was founded in London in 2011 as TransferWise by Kristo Käärmann and Taavet Hinrikus to reduce the cost of international bank transfers. The platform uses transparent fees and mid-market exchange rates, and has expanded into multi-currency accounts, local bank details in multiple regions and a Wise debit card.
Why consider Wise
- Transparent fees and mid-market rates on international transfers
- Local account details in multiple currencies for receiving payments
- Wise debit card for spending abroad with conversion at fair rates
- Business accounts for invoices and payroll in foreign currencies
- Strong choice for expats, freelancers and cross-border households in Europe
Alternatives
Comparable non-European brands
Western Union
Global remittance network
MoneyGram
Cash pickup remittances
PayPal
Digital wallet transfers
Remitly
Digital remittance app
European alternatives
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Brand details
Product categories
Brand ownership
- Wise plc
Market presence
- Consumer and business apps globally
- Local account details in major currencies
- Regulated entities in UK, EU, US and other markets
- API integrations for platforms and payroll
- Strong European user base
Brand timeline
- 2011TransferWise founded in London
- 2017Launches borderless account with debit card
- 2021Lists on the London Stock Exchange as Wise plc
- 2022Rebrands fully from TransferWise to Wise
- 2023Expands Wise Business and platform integrations
- TodayLeading transparent cross-border money platform