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Waze

American map navigation brand from Mountain View, founded in 2008

Crowdsourced navigation app that provides real-time traffic updates, road hazards, and alternative routes.

United StatesUnited StatesDigital ServicesMap NavigationFounded 2008
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About Waze

Waze is a American digital services brand founded in 2008 and associated with Mountain View. Crowdsourced navigation app that provides real-time traffic updates, road hazards, and alternative routes.

Why consider Waze

  • Digital service based in United States
  • European product and support footprint
  • Relevant when you want cloud, software, or AI options closer to home
  • Compare features, pricing, and data residency carefully

Alternatives

Brand comparison

BrandCountryPositioningMain categoryPrice level
WazeUnited StatesUnited StatesCrowdsourced navigation app that provides real-time t…Map NavigationSubscription
HereWeGoGermanyGermanyEuropean mapping service providing offline navigation…Digital ServicesVaries
Magic EarthGermanyGermanyDigital ServicesDigital ServicesVaries

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Brand details

Product categories

Market presence

  • Official website
  • Self-serve signup
  • Business / API channels

Brand timeline

  1. 2008Founded in Mountain View
  2. TodayListed on EUROVA in Digital Services

EU Fines & Penalties

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€890.0 million finevia Google
Issued on 07/23/2026

Two Digital Markets Act non-compliance decisions: €460 million for self-preferencing Google’s own services in Search, and €430 million for anti-steering restrictions on Google Play.

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€150.0 million finevia Google
Issued on 01/06/2022

French CNIL fine for making it easier to accept cookies than to refuse them on Google services (including YouTube), in breach of French ePrivacy rules.

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€1.5 billion finevia Google
Issued on 03/20/2019

For abusing its dominance in online search advertising intermediation (AdSense) by imposing restrictive clauses that prevented rivals from placing search ads on third-party websites.

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€4.3 billion finevia Google
Issued on 07/18/2018

For illegally imposing restrictions on Android device manufacturers and mobile network operators to strengthen its dominance in general internet search.

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€2.4 billion finevia Google
Issued on 06/27/2017

For abusing its dominance as a search engine to give an illegal advantage to its own comparison shopping service.

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Double Irish tax arrangement

About Double Irish →
Double Irish tax arrangement

Historically used the Double Irish tax arrangement — a structure flagged for aggressive tax avoidance.

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