Michelin
French tire maker from Clermont-Ferrand since 1889
Global leader in passenger, motorcycle and commercial tires, known for performance, durability and the Michelin Guide—headquartered in Clermont-Ferrand.
About Michelin
Michelin was founded in 1889 in Clermont-Ferrand, France, and grew into one of the world's largest tire manufacturers. The company produces tires for cars, motorcycles, trucks, aviation and specialty vehicles, invests in sustainable materials and connected mobility, and remains famous for the Michelin Guide and Bibendum brand icon.
Why consider Michelin
- French tire heritage with global manufacturing scale
- Strong reputation for longevity, safety and wet-weather performance
- Coverage from passenger cars to commercial and motorsport tires
- Visible sustainability and materials innovation agenda
- European tire alternative to US and East Asian tire majors
Alternatives
Comparable non-European brands
Goodyear
United StatesAmerican tire major
Bridgestone
JapanJapanese tire major
Cooper
United StatesAmerican tire brand
Yokohama
JapanJapanese performance tires
European alternatives
Brand comparison
| Brand | Country | Positioning | Main category | Price level |
|---|---|---|---|---|
| Michelin |  France | Premium French tires | Tires | Premium |
| Continental |  Germany | German tire and auto-tech major | Tires | Premium |
| Pirelli |  Italy | Italian performance tires | Tires | Premium |
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Brand details
Product categories
Brand ownership
- Michelin Group
- Michelin
Market presence
- Tire dealers and fitters worldwide
- Original-equipment partnerships with carmakers
- Commercial fleet and aviation channels
- Official online product finders
- Motorsport and brand events
Brand timeline
- 1889Michelin founded in Clermont-Ferrand
- 1891Detachable pneumatic tire patent advances the business
- 1900First Michelin Guide published
- 1930sRadial tire innovations reshape the industry
- TodayGlobal premium tire maker with sustainability and mobility focus