About Google
Google is an American multinational technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics.
Why consider Google
- Digital service based in United States
- European product and support footprint
- Relevant when you want cloud, software, or AI options closer to home
- Compare features, pricing, and data residency carefully
Alternatives
European alternatives
Brand comparison
| Brand | Country | Positioning | Main category | Price level |
|---|---|---|---|---|
| Google is an American multinational technology compan… | Search Engines | Subscription | ||
| Ecosia | German search engine that uses ad revenue to plant trees | Digital Services | Varies | |
| Qwant | French search engine focused on user privacy and no t… | Digital Services | Varies |
Reviews
Shopper experiences with Google
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Brand details
Product categories
Market presence
- Official website
- Self-serve signup
- Business / API channels
Brand timeline
- 1998Founded in Mountain View
- TodayListed on EUROVA in Digital Services
EU Fines & Penalties
View all EU fines →Two Digital Markets Act non-compliance decisions: €460 million for self-preferencing Google’s own services in Search, and €430 million for anti-steering restrictions on Google Play.
Read moreFrench CNIL fine for making it easier to accept cookies than to refuse them on Google services (including YouTube), in breach of French ePrivacy rules.
Read moreFor abusing its dominance in online search advertising intermediation (AdSense) by imposing restrictive clauses that prevented rivals from placing search ads on third-party websites.
Read moreFor illegally imposing restrictions on Android device manufacturers and mobile network operators to strengthen its dominance in general internet search.
Read moreFor abusing its dominance as a search engine to give an illegal advantage to its own comparison shopping service.
Read moreDouble Irish tax arrangement
About Double Irish →Historically used the Double Irish tax arrangement — a structure flagged for aggressive tax avoidance.
Read more