Google

American search engines brand from Mountain View, founded in 1998

Google is an American multinational technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics.

United StatesUnited StatesDigital ServicesSearch EnginesFounded 1998

About Google

Google is an American multinational technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics.

Why consider Google

  • Digital service based in United States
  • European product and support footprint
  • Relevant when you want cloud, software, or AI options closer to home
  • Compare features, pricing, and data residency carefully

Alternatives

Brand comparison

BrandCountryPositioningMain categoryPrice level
GoogleUnited StatesUnited StatesGoogle is an American multinational technology compan…Search EnginesSubscription
EcosiaGermanyGermanyGerman search engine that uses ad revenue to plant treesDigital ServicesVaries
QwantFranceFranceFrench search engine focused on user privacy and no t…Digital ServicesVaries

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Brand details

Product categories

Market presence

  • Official website
  • Self-serve signup
  • Business / API channels

Brand timeline

  1. 1998Founded in Mountain View
  2. TodayListed on EUROVA in Digital Services

EU Fines & Penalties

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€890.0 million fine
Issued on 07/23/2026

Two Digital Markets Act non-compliance decisions: €460 million for self-preferencing Google’s own services in Search, and €430 million for anti-steering restrictions on Google Play.

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€150.0 million fine
Issued on 01/06/2022

French CNIL fine for making it easier to accept cookies than to refuse them on Google services (including YouTube), in breach of French ePrivacy rules.

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€1.5 billion fine
Issued on 03/20/2019

For abusing its dominance in online search advertising intermediation (AdSense) by imposing restrictive clauses that prevented rivals from placing search ads on third-party websites.

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€4.3 billion fine
Issued on 07/18/2018

For illegally imposing restrictions on Android device manufacturers and mobile network operators to strengthen its dominance in general internet search.

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€2.4 billion fine
Issued on 06/27/2017

For abusing its dominance as a search engine to give an illegal advantage to its own comparison shopping service.

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Double Irish tax arrangement

About Double Irish →
Double Irish tax arrangement

Historically used the Double Irish tax arrangement — a structure flagged for aggressive tax avoidance.

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