Apple TV+

American video streaming brand from Cupertino, founded in 2019

Apple's subscription-based streaming service featuring original TV shows and movies.

United StatesUnited StatesEntertainmentVideo StreamingFounded 2019

About Apple TV+

Apple TV+ is a American entertainment brand founded in 2019 and associated with Cupertino. Apple's subscription-based streaming service featuring original TV shows and movies.

Why consider Apple TV+

  • Entertainment platform from United States
  • Content or social product with a European base
  • Alternative to US-dominated streaming and media apps
  • Worth comparing on catalogue, price, and privacy posture

Alternatives

Brand comparison

BrandCountryPositioningMain categoryPrice level
Apple TV+United StatesUnited StatesApple's subscription-based streaming service featurin…Video StreamingSubscription
ADNFranceFranceFrench anime streaming platform offering a wide range…EntertainmentVaries
CinoboGreeceGreeceGreek streaming service offering arthouse and indepen…EntertainmentVaries

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Brand details

Product categories

Market presence

  • Web and mobile apps
  • Smart TV platforms
  • Official website

Brand timeline

  1. 2019Founded in Cupertino
  2. TodayListed on EUROVA in Entertainment

EU Fines & Penalties

View all EU fines →
€500.0 million finevia Apple
Issued on 04/23/2025

For breaching Digital Markets Act anti-steering rules by restricting app developers from informing iOS users about alternative offers outside the App Store.

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€1.8 billion finevia Apple
Issued on 03/04/2024

For abusing its dominant App Store position by imposing anti-steering provisions that prevented music streaming apps from informing iOS users about cheaper subscriptions outside the app.

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€13.0 billion finevia Apple
Issued on 08/30/2016

For receiving illegal tax benefits (state aid) from Ireland, which allowed it to pay extraordinarily low effective tax rates.

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Double Irish tax arrangement

About Double Irish →
Double Irish tax arrangement

Historically used the Double Irish tax arrangement — a structure flagged for aggressive tax avoidance.

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