Apple Maps
American map navigation brand from Cupertino, founded in 2012
Apple's proprietary navigation app offering turn-by-turn navigation, traffic updates, and 3D views.
About Apple Maps
Apple Maps is a American digital services brand founded in 2012 and associated with Cupertino. Apple's proprietary navigation app offering turn-by-turn navigation, traffic updates, and 3D views.
Why consider Apple Maps
- Digital service based in United States
- European product and support footprint
- Relevant when you want cloud, software, or AI options closer to home
- Compare features, pricing, and data residency carefully
Alternatives
European alternatives
Brand comparison
| Brand | Country | Positioning | Main category | Price level |
|---|---|---|---|---|
| Apple Maps |  United States | Apple's proprietary navigation app offering turn-by-t… | Map Navigation | Subscription |
| HereWeGo |  Germany | European mapping service providing offline navigation… | Digital Services | Varies |
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Shopper experiences with Apple Maps
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Brand details
Product categories
Market presence
- Official website
- Self-serve signup
- Business / API channels
Brand timeline
- 2012Founded in Cupertino
- TodayListed on EUROVA in Digital Services
EU Fines & Penalties
View all EU fines →For breaching Digital Markets Act anti-steering rules by restricting app developers from informing iOS users about alternative offers outside the App Store.
Read moreFor abusing its dominant App Store position by imposing anti-steering provisions that prevented music streaming apps from informing iOS users about cheaper subscriptions outside the app.
Read moreFor receiving illegal tax benefits (state aid) from Ireland, which allowed it to pay extraordinarily low effective tax rates.
Read moreDouble Irish tax arrangement
About Double Irish →Historically used the Double Irish tax arrangement — a structure flagged for aggressive tax avoidance.
Read more