About Amazon
Amazon is an American multinational technology company based in Seattle that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Why consider Amazon
- Digital service based in United States
- European product and support footprint
- Relevant when you want cloud, software, or AI options closer to home
- Compare features, pricing, and data residency carefully
Alternatives
European alternatives
Allegro
Poland's largest online marketplace offering a wide r…
Cdiscount
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Check24
German online comparison platform for travel, insuran…
ManoMano
French online marketplace specializing in home improv…
Otto
German e-commerce company focusing on fashion, electr…
Zalando
German online fashion and lifestyle retailer operatin…
Brand comparison
| Brand | Country | Positioning | Main category | Price level |
|---|---|---|---|---|
| Amazon | Amazon is an American multinational technology compan… | Online Marketplaces | Subscription | |
| Allegro | Poland's largest online marketplace offering a wide r… | Digital Services | Varies | |
| Cdiscount | French online retailer offering electronics, home goo… | Digital Services | Varies |
Reviews
Shopper experiences with Amazon
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Brand details
Product categories
Market presence
- Official website
- Self-serve signup
- Business / API channels
Brand timeline
- 1994Founded in Seattle
- TodayListed on EUROVA in Digital Services
EU Fines & Penalties
View all EU fines →Luxembourg CNPD GDPR fine against Amazon Europe Core for processing personal data for targeted advertising without a valid legal basis / adequate transparency (appealed; decision confirmed in Amazon disclosures).
Read moreFor receiving illegal tax advantages (state aid) via a special tax deal, Amazon was ordered to repay back taxes to Luxembourg after an investigation by the European Commission.
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