Amazon

American online marketplaces brand from Seattle, founded in 1994

Amazon is an American multinational technology company based in Seattle that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.

United StatesUnited StatesDigital ServicesOnline MarketplacesFounded 1994

About Amazon

Amazon is an American multinational technology company based in Seattle that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.

Why consider Amazon

  • Digital service based in United States
  • European product and support footprint
  • Relevant when you want cloud, software, or AI options closer to home
  • Compare features, pricing, and data residency carefully

Alternatives

Brand comparison

BrandCountryPositioningMain categoryPrice level
AmazonUnited StatesUnited StatesAmazon is an American multinational technology compan…Online MarketplacesSubscription
AllegroPolandPolandPoland's largest online marketplace offering a wide r…Digital ServicesVaries
CdiscountFranceFranceFrench online retailer offering electronics, home goo…Digital ServicesVaries

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Brand details

Product categories

Market presence

  • Official website
  • Self-serve signup
  • Business / API channels

Brand timeline

  1. 1994Founded in Seattle
  2. TodayListed on EUROVA in Digital Services

EU Fines & Penalties

View all EU fines →
€746.0 million fine
Issued on 07/16/2021

Luxembourg CNPD GDPR fine against Amazon Europe Core for processing personal data for targeted advertising without a valid legal basis / adequate transparency (appealed; decision confirmed in Amazon disclosures).

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€250.0 million fine
Issued on 10/04/2017

For receiving illegal tax advantages (state aid) via a special tax deal, Amazon was ordered to repay back taxes to Luxembourg after an investigation by the European Commission.

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